Our Story

When my daughter was 11, we began our annual swimsuit search before spring break with optimism and hope of finding the perfect swimsuit.  Unfortunately, after 3 days of grueling shopping at the mall for hours on end, we were exhausted and disappointed with the final swimsuit selection.  None of the swimsuits fit right, they had little to no padding for a growing tween body and the styles were either geared towards young children or too revealing.  

All I wanted was for my tween to feel confident and beautiful in her own body in a swimsuit...

As I began to reflect on our experience, I wondered could I design something better?  Swimwear that was more flattering for a tween and teen body.  Styles and colors tweens and teens would actually love.  Not suits made for toddlers or adults, but something created for this in-between stage. Swimwear that fits rights, looks beautiful and most importantly, makes tweens and teens feel comfortable and confident in their own skin. That was the day Morgan Alexander was born!